Brand foundations
An identity with a useful point of view.
Branding · Studio service
Brand foundations
An identity with a useful point of view.
A focused starting point
We begin with the choices a business needs to make: who it serves, which problem matters, and what it can credibly promise. Interviews and a focused positioning workshop turn those choices into a clear creative direction.
Built for everyday use
The identity is tested in the places people will actually encounter it: a homepage, a product screen, a short proposal and a small social image. You receive a flexible system of marks, typography, colour and art direction, with rules that make day-to-day use straightforward.
What you receive
- Positioning workshop
- Visual identity and logo system
- A practical brand guide
A clear working process
- Discover. Understand the people, the problem and the constraints. We agree what the work needs to change and how we will review it.
- Define. Turn the findings into a content structure, a focused scope and a shared set of decisions. Make assumptions visible before design begins.
- Design. Explore a coherent visual direction and test the important journeys with realistic content. Refine the system through focused reviews.
- Deliver. Build, inspect and document the production result. Hand over editable files, source code and useful guidance for the next change.