
Service design · 2 min read
Building a calmer enquiry form
An enquiry form should help a prospective client explain the situation without turning the first conversation into a procurement exercise.
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Notes on thoughtful design, clear content and the practical work of making digital things.

From the studio
Twelve considered articles on the decisions behind useful brands, websites and product experiences.

An enquiry form should help a prospective client explain the situation without turning the first conversation into a procurement exercise.
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Short sample text can hide the problems that appear after a site is populated. A useful preview contains realistic length, variety and edge cases.
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A design system should make repeated decisions easier. Its value comes from adopted patterns and clear ownership rather than the number of components it contains.
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